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Apple might be making a brilliant move by introducing the iPhone 14 Plus, a supersized version of it



No doubt Apple will continue to promote its security and privacy credentials, and new features are being added all the time. With these brilliant new moves, the iPhone maker is simply listening to what users want, and as its competitors try to do the same, it really is a win-win.


To learn how to start implementing an omni-channel experience into your company, keep on reading. We'll even highlight some inspiring brands that are already making moves to create experiences that are more omni-channel.




Apple might be making a brilliant move



To be honest, brilliant seems like an overstatement for a fairly obvious move. But to answer your question, I think the "brilliancy" is that you actually found the only way to not only save your rook, but even end up winning material.


To summarize: I wouldn't say it's a brilliant move (11..Rxb2 would be a more serious candidate as this move requires black to have found the idea of 12..Bb4 and everything after already), but it's definitely strong.


Engines are far better at spotting mistakes than at recognizing "brilliancies". You made a move that is much better than all the alternatives which isn't something obvious like a recapture or a fork in one move, so that's probably what the engine identified as "brilliant". Just don't pay too much attention to it and congratulations for this beautiful win!


Whenever you move, the computer compares your move to all the moves that are possible. If you made the same decision as the computer would have, you made the best move. However, the computer also examines these moves retroactively. If your move ends up giving you better position than you would have if you made the "best move", it is reclassified as brilliant.


The 'brilliant move' indication shows that the engine has missed out on some move, and would not have found this. So you had a general approach that the engine could not evaluate. So consequently, it was evaluated as a brilliant move.


Fortunately, Tesla's supply chain strategy is one of the most brilliant moves they've made. They knew early on that batteries would present the biggest technological hurdle to their cars and the biggest bottleneck to production.


As seen above, Iphone makes up for more than 50% of the revenue. Apple has used the pricing strategy to its advantage like the $50 reduction on the low end phone and kept prices consistent on the high end phones. This year it is rumored that Apple is taking a step further in this direction and introducing 4 new iphones starting from a lower end $650 model Iphone 12 to a higher end $1200 flagship Iphone 12 pro max. With this brilliant move it aims to increase the market share by bringing in a broader range of users around the spectrum.


Last year 70% of pre-orders were for the Pro or Pro Max phones. An important factor for the strong orders is that new iPhones include Apple TV+ free for a year. The deal is a $60 value and adds to the benefit of buying a new iPhone, iPad, iPod touch or even Mac. For the iPhone, it means the lower end iPhone 11 has a perceived cost of only $639, down from $749 last year. A user struggling with whether to upgrade an old iPhone, especially over three years old, has a compelling reason to make the move. In fact, the consumer might view the free Apple TV+ as saving over $100 a month by allowing the consumer to drop another streaming service.


Swatch watches have pulled one of the best publicity stunts as their latest release: Omega x Swatch Moonwatch collection is going wild. The Omega x Swatch Moonwatch is an exceptional business move from Swatch - one of the major players in Swiss watchmaking. As expected, wristwatch collectors and speculators have gone on a hunting frenzy, trying to lay their hands on the new collection.


At this point, the only move I can see Amazon doing is making a better royalty deal with the indie publishers -- obviously minus the grabby rights. Otherwise, it will just have to ride out the iPad wave and regroup with a new Kindle later. 2ff7e9595c


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